5 Marketing Ideas for Small Business: 5 Ways to Get Customers Spending More

 5 Marketing Ideas for Small Business: 5 Ways to Get Customers Spending More

You're probably looking for new ways to bring money in the door in this economy, and several sales gurus are knocking on your door promising you how this or that new-fangled technology can make all your company dreams come true. However, sometimes the answers to our most difficult problems are there in front of us.

For example, focusing on current and prior clients is the quickest, cheapest, and most successful strategy to increase profit. They've already demonstrated their interest, and you've earned their trust to some extent.

As a result, many of the most basic marketing strategies for small business owners like you, who don't always have a large budget for high-tech marketing, focus on utilising this micro-segment of your customer base. Let's take some of the cash you've left on the table.

1. Maintain Contact

First and foremost, you must maintain constant contact with your current and previous consumers. Don't just dismiss this—everyone says it, but are you truly acting on it?

Building different methods for keeping customer and prospect information and following up with them is critical. There are numerous platforms for doing so nowadays.

How can I acquire their contact information?

Simply inquire during the initial form submission. Offer discounts or information packs in return for email addresses on your website, and then add them to an automated mailing list. Set up signs in your establishment, promising an immediate discount to everyone who texts your system.

On a dull day, restaurants, in particular, may fill up by simply sending out a text message with a surprise discount!

Telephone numbers, email addresses, text messages, mailing addresses, and social media are all examples of follow-up communication channels, and most of them can be automated for your convenience (though I strongly advise against automating telephone calls).

Now that you have their information, send them updates about your company, industry events that may effect them, marketing notifications, or annual checkup reminders.

It all relies on your industry and your creativity.

2. Treat them like VIPs

Create a VIP membership for customers who frequent your establishment.

Entrance can be free or paid, depending on the value of your service, but consumers prefer to feel like they belong in either case. This concept is employed in practically every industry, and even a small-town sports bar may take use of it by handing out cards to regulars and offering members a discount on particular drinks.

Reward regular customers, and they will return the favour!

3. Offer them something for free

Because they are focused with generating a profit on every single transaction, many entrepreneurs dislike marketing ideas for small businesses that advocate giving promotions, discounts, and freebies. Big blunder!

Consider the lifetime worth of each and every customer instead.

How much does an average consumer spend in a year? How many years have they been returning? And how many of their friends and family members wind up patronising your establishment?

Isn't it worth breaking even now and then to recuperate the average client's lifetime value?

Getting a break-even pricing or even incurring a loss can be a terrific strategy to get customers into your store and buying from you, and you can make a lot of money on the back end or from subsequent purchases once you've established a relationship.

Oil changes for dirt cheap. Dentists provide free tooth whitening kits. Restaurant specials at happy hour. All marketing suggestions for small business owners that want to take advantage of this effective technique.

4. Inform them of the options available to them.

You'd be surprised how much more money you can obtain from your present customers and prospects if you just ask—too many companies don't do enough to educate their customers about what they have to offer.

Allow folks who are there to buy to make their purchase and then leave; what if they want anything else?

Other packages, variations, upsells, crosssells, and related services are all excellent profit-building and value-adding techniques for any company.

5. Repair Profit Leaks

How much money do you throw away by allowing folks to fall through the cracks?

Consider how many times the phone rang but no one answered it quickly enough. Or those instances when the individual who answered the phone was grumpy or didn't have the answer to the question.

What about customers who are looking for you online and are ready to buy but can't find you? Or those who visit your website only to discover that the contact information is outdated.

Consider the lifetime worth of each of the customers I mentioned earlier.

Isn't it safe to assume that every time you make a mistake like this, you lose a customer's lifetime value?

That is completely unacceptable.

Take a critical look at your present systems and processes before you invest additional money on expensive new marketing efforts. Click on every link on your own website. Call your organisation and check how many rings it takes to reach someone, as well as how knowledgeable they are about assisting you.

Analyze every client contact point to determine where it may be tightened up; some small business owners have been able to double or even quadruple their revenues by just closing the leaks!

Looking for more small business marketing ideas? Keep an eye out for additional articles on how to improve your processes.

Learn how I can assist you in your business with small business marketing ideas.

Easy Small Business Marketing Ideas For Beginners

If you're intending to start a small business soon, be prepared to devote a significant amount of effort to brainstorming marketing ideas. This is critical in order to attract first consumers who can help you create your company's image quickly. But how are you going to achieve that if you're just getting started? For newbies like you, here are some simple small company marketing ideas.

Determine which terms best define your tiny business. Using Google's Free Keyword Tool, you can achieve this in minutes. Simply go to the tool's website, type in the keywords that best describe your website, then hit enter. Examine the keywords with the least amount of competition as you go through the results. Choose the top three keywords from the list and concentrate your online marketing efforts around them as soon as you have your website.

When it comes to websites, it's equally critical to have one for your small business. You only need to make a basic one that includes essential information such as your products and services, a blog section, a page about you and your company, and a contact page for additional queries. You can hire a professional web designer to improve the look of your website later, but because you're just getting started, you can stick with the simple and clean design for now.

Another small company online marketing chore to complete after completing keyword research and putting up your own website is writing articles for your website. You should keep your website nice and basic enough for your clients to appreciate it, but you should also publish informative information on a regular basis. That is why you should develop interesting and engaging blog posts and submit them on your website's blog area.

Now that you've published your first few blog pieces, it's time to start getting social. Create Facebook and Twitter accounts in your company's name and communicate with people who might be interested in buying your items. Upload product images, leave notes, and include links to your website and other blog articles. Of course, genuine involvement, such as responding to other people's postings and updates, is required. If you do this, you will have a better chance of attracting their attention.

Do you want to try some more small company marketing ideas? Aside from online advertising, you can also go out and look for other ways to advertise your company. Look for community events in your neighbourhood. Contact the event organisers for further information on how to put up a booth at the next event and how to pay for registration.

Prepare your flyers, brochures, and sample products to give away, as well as the actual products to sell, with the help of a printing firm. Hire individuals to assist you set up the booth, and have a group of people help you distribute promotional materials across the region on your behalf. Take images of the event, upload them on your website, and share them on social media sites like Facebook and Twitter.

These are just a few simple small company marketing ideas to get started with today. Commit to using these ideas on a regular basis to save time and effort while marketing your small business both online and offline.

Thank you🙏